Megastar Tarkan appeared in front of the camera once again for the Villages of Tomorrow project, carried out in cooperation with Trendyol and the United Nations Development Program (UNDP). The shooting took place in Adana's Kürkçüler Village, one of the 3 pilot villages determined in the first phase of the project.
Megastar Tarkan appeared in front of the camera once again for the Villages of Tomorrow project, carried out in cooperation with Trendyol and the United Nations Development Program (UNDP). The shooting took place in Adana's Kürkçüler Village, one of the 3 pilot villages determined in the first phase of the project. Tarkan, who also took part in the launch film of the project, which has been ongoing since October 2022, said, “It is great to personally witness the Villages of Tomorrow turning from a dream into reality and to see the positive impact created in the intervening time. "As a brand with high social awareness, I think that the digital bridges that Trendyol has built in the villages are an important opportunity for rural development," he said.
Megastar Tarkan starred in the new commercial for the Villages of Tomorrow project, which was implemented in cooperation with Trendyol, one of Turkey's leading and one of the world's leading e-commerce platforms, and the United Nations Development Program (UNDP). Tarkan went to Kürkçüler Village in Adana, where the first Villages of Tomorrow digital center was established, for the shootings, where he met with Trendyol Group Corporate Communications Director İrem Poyraz and UNDP Turkey Resident Representative Louisa Vinton.
The Villages of Tomorrow project, which supports strengthening production in villages, protecting cultural values and increasing employment, brings together Trendyol's technological competencies and UNDP's field experience in rural development. By establishing digital centers in the villages determined within the scope of the project, Trendyol offers capacity building activities for a wide audience, including children, youth, women and disabled individuals, as well as cooperatives and local producers.
Tarkan: Villages of Tomorrow raises hopes for the future
Stating that he has been following the project closely with great interest since the first day, Tarkan said, “I am very happy to be a part of the Villages of Tomorrow project and to see the impact created in the intervening time. As a brand with high social awareness, I think that the digital bridges that Trendyol has built to the villages are an important chance for rural development. As a brand growing in these lands, Trendyol tries to be beneficial to its country in every field, from art to supporting civil society, and with this project, it raises our hopes for the future. "I know that all of Turkey will feel this hope in their hearts with our new commercial," he said.
UNDP Türkiye Resident Representative Louisa Vinton; “Digital tools are powerful allies in development. Digital tools; It can help people in villages benefit from the same opportunities as those in cities, while creating new markets for distinctive products that are a source of local pride, such as the citrus fruits and peppers grown in Kürkçüler. We know that with Trendyol opening the door to e-commerce and Tarkan on our side, our message will be heard.” she said.
“Products produced in the Villages of Tomorrow will be opened to the world through e-export”
Trendyol Group Corporate Communications Director İrem Poyraz said the following about their collaboration with Tarkan and the project:
“We have made significant progress in the first phase of the project that we started with 3 pilot villages in Adana, Diyarbakır and Izmir. As we set out for the Villages of Tomorrow, our greatest desire was to find the value that the unique products produced in different corners of our country deserve and to present the crafts to the users in global markets as value-added products. In the second phase of the project, we want to introduce the products produced in Tomorrow's Villages to users in markets where Trendyol does e-export, such as Azerbaijan, Gulf countries, and Central and Eastern Europe. Together with UNDP, we continue to take steps that contribute to ensuring digital equality of opportunity, and we aim to support local economy and social development by reaching 2028 million people in 10 villages by the end of 1. We are all witnessing these dreams already becoming reality in our first digital center that we opened in Adana. We are happy to share this testimony through Tarkan's eyes by reflecting the Villages of Tomorrow in our new commercial, as in our launch film. ”
What has been done so far in Villages of Tomorrow?
The Villages of Tomorrow project, launched by Trendyol in 2022, aims to strengthen local technological opportunities, increase production and encourage employment. The first Digital Center of the "Villages of Tomorrow" project, which started with three pilot villages in Adana, Diyarbakır and Izmir in its first phase, was opened in Adana Kürkçüler in December 2023. To date, the Center has held digital literacy, e-commerce and innovative product development workshops for manufacturers, STEM, coding, robotics and 3D design training for children and young people, and digital agriculture applied training for farmers and the agricultural sector. Within the scope of the project, digital agricultural equipment was installed in pilot villages in Adana and Izmir, and thus, a 25 percent decrease in the use of pesticides and significant savings in water and fuel use have already been achieved.
In the next phase of the project, it is aimed to open the products produced in Villages of Tomorrow to the markets of Azerbaijan, Gulf countries and Central and Eastern Europe, where Trendyol carries out e-export.