BURSA (IGFA) – At the event organized to inform the companies within ULUTEK Technopark, important information was provided to the participants about the changing trends and opportunities in the business world regarding Amazon and Global E-Commerce and Marketing and Branding in E-commerce, with the speakers of E-Commerce and Export Consultants Serkan Akarsu and Yasin Ölmez.
Informing the participants about Global E-Commerce with Amazon, Serkan Akarsu shared important tips about the road map of commerce through Amazon in America and informed the participants about market analysis, investment plan, legal infrastructure and incentives. Emphasizing the importance of legal infrastructure, Akarsu warned, "No matter which country you do business in, do not start business without establishing a company." Referring to the importance of benefiting from incentives, Akarsu said, "In particular, incentives such as tax deductions, credit and grant opportunities provided for businesses operating in the field of e-commerce enable the actors in the sector to grow on a more solid foundation." said. Referring to the opportunities provided by e-commerce on a global scale, Akarsu said, “There is a very large market and there is room for all of us in this market. "The important thing is to make the right sales by doing the right market analysis," he said, emphasizing that targeting the sales of products worldwide is more successful in sales and marketing.
BRANDING AND LONG-TERM SUCCESS WERE ADDRESSED
Drawing attention to the critical importance of branding in e-commerce, Yasin Ölmez stated that there are many competing companies in the market and that they have the opportunity to produce similar quality products at more affordable prices. Emphasizing that branding is the factor that makes the real difference, Ölmez pointed out the key role of branding in sales strategies by saying, "You can produce cheaply, but long-term success is not possible without branding." Ölmez emphasized that branding in e-commerce is important to create customer loyalty, ensure reliability and gain competitive advantage. He pointed out the necessity of creating and maintaining a brand image, as well as providing a quality product or service.
