OKX, Manchester City's Official Sleeve Sponsor, today launched the first of two "Unseen City Shirts" digital collectibles called "Roses and the Bees" designed by artist Christian Jeffery. Paying tribute to Manchester, the t-shirt features the Lancashire Rose and the Manchester Worker Bee, which has been the city's emblem for generations.
Industry-leading crypto exchange and Web3 technology company OKX and Manchester City today launched a special event themed “Unseen City Shirts,” redesigned jerseys that global fans can mint digital collectibles (NFTs) and redeem for exclusive rewards via the OKX app. Fans can mint their first digital collectibles via the OKX app.
OKX, the Club's Official Sleeve Sponsor, today launched the first of two "Unseen City Shirts" digital collectibles called "Roses and the Bees" designed by artist Christian Jeffery. Paying tribute to Manchester, the t-shirt features the Lancashire Rose and the Manchester Worker Bee, which has been the city's emblem for generations.
Fans can mint their own “Unseen City Shirts” digital collectibles in the OKX Web25 Marketplace by going to the OKX app through April 3th. Each minted collectible will be assigned a random rarity level, Classic, Rare, or Ultra Rare.
Depending on the rarity of the digital collection, fans will have the chance to win exclusive prizes such as a limited edition physical version of a specially designed football jersey, exclusive hospitality tickets to a Manchester City match and on-field playing experience. The second digital collection jersey, with a unique design, will also be available on April 29 with the chance to win more prizes.
“A global project for club fan interaction”
OKX's Marketing Director Haider Rafique made the following statements on the subject:
“As the official partner of Manchester City since 2022, we know that among the club's fans around the world there are those who are excitedly waiting for the value that Web3 will bring to their lives, and we want to arouse interest, excitement and enthusiasm in this community. “We are very happy to have the chance to interact with fans in an original way, in line with OKX's values, with our special “Unseen City Shirts” event, where the familiar is reimagined with creativity, technology and innovation.”
Nuria Tarre, City Football Group Marketing and Fan Experience Officer, said:
“Manchester City is constantly exploring new and unique ways to engage with our fan community around the world and aims to be at the forefront of the use of new technologies to improve the fan experience. Metaverse and Web3 spaces, which bring exciting opportunities, form an important part of our innovative technology strategy. As a club, we continue to offer fans touchpoints in this unique, developing field with the digital collections and metaverse-based experiences we have introduced in recent years. “Our collaboration with OKX has once again resulted in a unique, creative and innovative event, and we are proud to present this special event, organized jointly with OKX, to our fans.”
OKX's partnership with Manchester City started in March 2022, and this cooperation was further strengthened in July 2022 when OKX became the Club's Official Training Kit Partner for the 2022/23 season. In June 2023, OKX became the Official Sleeve Sponsor of the Club with a new long-term agreement.
This important partnership will see the brand grow globally, thanks to innovative Web3 experiences such as OKX Collective, as well as Manchester City's recently launched “My Fabric” event, featuring OKX global brand ambassadors Jack Grealish, Rúben Dias, Alex Greenwood and Ederson. introduced it to millions of football fans.