FIAT maintained its top position in Türkiye's total automotive sales in 2023. FIAT, which has not given up leadership since 2019 and became the first brand to be a leader for 5 years in a row, achieved a 1 percent market share with a total sales of 232 thousand 635 units in 2023, when a record sales figure of 193 million 622 thousand 15,7 units was reached in the automotive market. .
While the Egea model achieved leadership in the passenger car market for the 8th time, Fiorino, the strong player in the minivan class of the light commercial vehicle product range, became the most preferred model in its segment with its performance of 42 thousand 250 units.
Organized for the 14th time this year by FIAT, Automotive Distributors and Mobility Association (ODMD); ODMD Sales and Communication Awards, which reward the sales and communication success of brands, were awarded in a total of 2023 categories at the 5 Gladiators.
In addition to the "Most Preferred Automobile and Light Commercial Vehicle Brand", "Most Preferred Automobile Brand", "Most Preferred Light Commercial Vehicle Model" and "Most Preferred Automobile Model" awards, the brand; It was awarded with the "Fiat 500e Commercial Film" in the "TV Application of the Year" Category.
FIAT Brand Director Altan Aytaç said, “We are experiencing the excitement and pride of our fifth consecutive market leadership with our sales of 2023 thousand units in 193, when the record sales number was reached. In addition to our total market leadership, we continue to be "Turkey's most preferred brand" in the automobile market, our Egea model has been "Turkey's most preferred automobile" for exactly 8 years, and our Fiorino model has been "Turkey's most preferred light vehicle". The fact that it is a "commercial vehicle model" increases our happiness even more. "We wholeheartedly congratulate all our teammates and our Fiat Dealer Organization, who are the heroes of the success story of the FIAT brand, which continues to increase every year, and we thank all our customers who choose our brand and products for making us feel this pride."
Stating that they are trying to constantly improve their product range and service range with the responsibility of market leadership that has continued since 2019, Aytaç said; “We continued to renew our products in line with customer expectations in 2023. In the Egea family, which has been renewed every year since 2015, our special series, stylish and sporty "Limited" version, offered in Sedan and Cross body types in 2023, was highly appreciated. I believe that the Egea family, which has been renewed in line with customer needs, will be at the top again with the innovations we will bring next year. In addition to Egea, the "Fiorino 100th Anniversary" version, which we designed specifically for the 100th Anniversary of our Republic, also attracted great attention. The most special model of our brand, the electric 2023e, which we offered for sale in the first quarter of 500, attracted great attention in a short time. “We continued our innovations by launching the version of our 500X model, which is also in the 500 family, equipped with advanced hybrid technology.” he said.
Aytaç also noted that the automotive industry is going through a process of change in every sense and said; “This process of change directs us to versatile research and development. We attach great importance to introducing new mobility services that make our customers' lives easier and provide them with value-added services. I believe that the mobility services we offer take our brand to the top by providing added value to our customers. Because FIAT is positioned as a brand that offers solutions in life rather than an automotive brand.” He ended his words by saying.
FIAT worked with the aim of providing access to well-designed mobility that makes life easier, and continued to bring new breath to the automotive industry in 2023 with the innovative services it implemented. The brand, which continues to make journeys more enjoyable by offering its users more than just a car, continued to update Connect, Turkey's first and most comprehensive connectivity application. In 2023, the brand launched Connect through smart watches, the most common example of wearable technology. In addition to the pay-as-you-go insurance service and security services that warn points of high accident risk in advance, FIAT owners have brought their service needs to a modern understanding with the "pay as you use your vehicle" model, with the Smart Service application launched with the motto "After-Sales of the Future" and can benefit from full range of service operations through subscription method. started to offer opportunities. The system, which is a first in the Turkish automotive industry and is based on the "Pay as you use" business model, has opened a new page in after-sales services.
