Chery's Premium Off-Road brand JAECOO exhibited its first model, J7, at the "2023 JAECOO International Conference on Co-Creating the User Ecosystem" and won the appreciation of users.
Chery Group's premium brand JAECOO, which adheres to the philosophy of creating different and unlimited Off-Road lifestyles with its users, presented its most current achievements in blending Off-Road culture with environmentally friendly technologies at the "2023 JAECOO International User Ecosystem Co-Creation Conference" held recently. revealed it in all its aspects. The brand pioneers a new trend in the urban Off-Road approach with its “Classic Off-Road Genes” and “Pioneering Smart Technology”; It also gave users the chance to experience its first model, J7, which can offer style, quality, performance and comfort in a refined way. JAECOO J7 is aimed to best meet the dual needs of global urban elites for urban transportation and remote exploration.
Technological aesthetics for urban elites
JAECOO J7 emphasizes sophistication and power thanks to the abundance of straight lines and angular lines. When viewed from the front, the J7 creates an assertive attitude by combining its wide hexagonal front grille with sharp matrix LED headlights. When viewed from the side, a stylish profile stands out and the high shoulder line emphasizes dynamism. At the rear, crystal LED rear lights throughout, reminiscent of the front grille, create a characteristic and easy-to-recognize visual signature. J7, with its meticulous workmanship in details as well as its general design approach, turns the traditional visual perceptions of Off-Road models upside down, revealing a "more fashionable, cooler, crazier" design feast.
Comprehensive solutions from smart driving to smart entertainment
In the age of smart technology, modern urban elites are turning to advanced technology more than ever before. A vehicle integrated with advanced smart technologies is more adaptable to travel needs. Responding to this trend, JAECOO J7 significantly increases driving comfort and safety with advanced driving support systems such as blind spot detection and integrated navigation assistant. Additionally, with the Qualcomm Snapdragon 8155 chip, vehicle-human interaction becomes more dynamic. Technologies such as SONY speakers and panoramic imaging offer users a comprehensive range of solutions, from smart driving to smart entertainment.
Urban but still Off-Road
J7 starts a new off-road vehicle trend. One of the J7's greatest strengths is its superior off-road capabilities. Specially designed “ARDIS-Intelligent All-Road Driving System”; It offers superior performance by providing smart and efficient driving control in 7 different scenarios, including city, desert, mountain and water crossing. The J7 is also equipped with a 7-liter turbocharged gasoline engine combined with a 1.6-speed dual-clutch transmission. While this duo provides smooth and powerful driving, it complements the “Urban but still Off-Road” lifestyle in the best way.
The J7's body contains 80 percent high-strength steel components. This provides body torsional rigidity reaching 23.000 Nm/degree. These features prevent the vehicle's body from deforming under different conditions, increase safety and allow the driver to fully enjoy off-road performance.
An urban Off-Road SUV with outstanding performance and high aesthetic value, J7 challenges consumers' traditional Off-Road perceptions by breaking the mold with its design, smart systems and superior safety level. J7 will continue to pioneer the development of “Off-Road Urban SUV” vehicles in future adventure journeys, embarking on different extreme scenarios and embarking on new journeys; It will offer explorers more possibilities and enjoyment.
