SWM, the Italian automotive brand owned by China's Shineray Group, will enter the Turkish market in December through ATMO Group and will take its place in the Turkish automotive market by offering assertive SUV and light commercial vehicle models produced with Italian design and German engineering.
ATMO Group, which entered the Turkish automotive market in 2022 with its experience gained at the international level and many years of experience, is now preparing to officially launch the Italian SWM brand in Turkey. ATMO Group will launch the ambitious SUV and light commercial vehicle models of the SWM brand on Turkish roads.
Founded in Italy in 1971, the SWM brand attracts attention with the production of more than 300 thousand vehicles per year. Stating that they entered the Turkish market with the great experience and knowledge they have gained globally, ATMO Group Turkey CEO Anton Chernov said: “We decided to implement our international automotive experience in Turkey and launched a new brand distributorship investment. SWM is a very dynamic brand that combines Italian design and German production technology. Of course, we believe that the SWM brand, which is backed by a very important and large automotive manufacturer such as the Chinese Shineray Group, will quickly gain the appreciation of the Turkish consumer. We believe that we will bring dynamism to the Turkish automotive market with our accessible and assertive SUV models. Our negotiations continue at full speed to complete the dealer structuring very quickly. "In a short time, our strong structure will be ready with sales and after-sales services spread throughout Turkey," he said. Stating that Turkey is one of the most important European markets in SWM's worldwide plan, SWM Overseas Countries General Manager Li Guo said: “We will treat our Turkish customers with the highest priority. "We have full confidence that we will win the hearts of Turkish consumers in a short time with our sincere and sincere service approach," he said.
The dynamic structure of the Turkish automotive market encourages international brands and companies to invest in Turkey. ATMO Group, which entered the Turkish market by acquiring dealerships of different brands for the first time in 2023, is preparing to increase the number of brands it represents. In this context, the international ATMO Group is preparing to introduce the Italian automotive manufacturer SWM brand to the Turkish market as of December.
Produces more than 300 thousand vehicles per year
SWM brand, which is preparing to enter the Turkish market with ATMO Group, was founded in Italy in 1971. SWM, which was acquired by Chinese Shineray Holding in 2014, was renamed as SWM Motors in 2016, under Brilliance Shineray Chongqing Automobile Co., which is owned by Shineray Holding. Ltd. was incorporated. SWM's design office is in Milan and has a completely Italian style. Its R&D Center, which employs more than 1.000 people, is located in Chongging, China. The brand produces more than 300 thousand vehicles annually. ATMO Group Turkey CEO Anton Chernov said, “Of course, we have no doubt that the SWM brand, supported by a very important and large automotive manufacturer such as the Chinese Shineray Group, will quickly gain the appreciation of Turkish customers. "We believe that we will bring dynamism to the Turkish automotive market with our accessible and assertive SUV models," he said.
A new driving experience with leading technologies
Emphasizing that negotiations are continuing to complete the dealer structuring very quickly, Anton Chernov said, “Our strong structuring spread throughout Turkey will be ready in a short time. Observing the sophisticated production and strict quality standard of the German automotive industry, SWM offers a completely new driving experience with market-leading technologies such as plug-in hybrids and electric vehicles. Our goal with SWM is to offer our customers the combination of design and performance and current technologies with maximum safety. "We have full confidence that you will achieve great success in a short time with the SWM brand," he said. In their team, SWM's R&D and production quality, which is the signature of BMW designers, is carried out in accordance with the Brilliance-BMW quality management system. Thanks to field inspections and quality controls carried out by Franz Gollmann, former quality director of the BMW Group, all vehicles are produced to European standards.
Stating that Turkey is one of the most important European markets in SWM's worldwide plan, SWM Overseas Countries General Manager Li Guo said: “We will treat our Turkish customers with the highest priority. "We have full faith that we will win the hearts of Turkish consumers in a short time with our sincere and sincere service approach," he said.
