The universe of marketing, where memorization is invalid, is getting bigger every day. However, the most influential players of the last period are undoubtedly influencers.
Who is Influencer?
To those who have the power to influence and direct a certain community, who share their experiences about any product or service with their followers through social media and digital channels. Influencers is called.
One of the first names that come to mind when it comes to the most reliable influencer in Turkey, who does not share a product that he has not experienced or a brand that he does not trust with his followers, who has reached thousands of people and has a serious effect on them, has a strong interaction and has not been in the influencer profession for many years. He has received the appreciation of many people by sharing only the products he loves and experiences, the activities he does with his children, different food / dessert recipes and table presentations, clothes, accessories, travels without any expectation. @cansuefee We had a very candid interview with Cansu Efe…
– You have a very pleasant profile. Both your and your children's styles, your travels, your recipes, your tasteful tables, and your suggestions come to the fore in social media. When did you start being an influencer?
I have been fond of fashion and make-up since my childhood. I have always loved taking and being photographed. I can say it all started 10 years ago when I quit my job and wanted to take care of my children myself. A place to spend time with myself, to take beautiful photos and share them. @cansuefee I opened an Instagram account. With my professional camera, I was photographing every moment of the children, the sweets I made, the places I visited, the combinations of both myself and the children, and I was sharing the frames I liked on Instagram. Over time, my audience started to increase and I started getting great feedback. Back then it was just a hobby for me. Already 10 years ago, what is an influencer, who is it? If you asked, no one would know ;) There was no such profession. (There are still some who don't know by the way)
Over time, brands began to arrive. We started making great collaborations and as I saw this business turn professional, I started my own advertising firm. For years, I have made great collaborations with valuable brands and I continue to do so. Officially, my love for photography has evolved into a completely different direction and this has now become my job professionally.
- What has being a mother changed in your life?
Forget your old maverick life! They are now the focus of your entire life. It takes time to get used to and start learning life with them again, but it is very enjoyable.
They taught me that I should slow down life a little more when I became a mother, that I should spend more time with them, and they continue to teach.
-What are your style tips for our readers? Items in your closet that you think you can't do without?
My indispensable colors are definitely black, white and earth tones… I like effortless elegance. I combine everything with a denim and a white t-shirt or shirt and adapt it to many places. Blazer jackets are among my must-haves. I avoid wearing very eye-catching things, I prefer to be simple but stylish and complete my combination with accessories / bags / shoes.
Black blazer jacket, leggings and sweatshirts are among the essentials of my closet.
-We follow your travels abroad with great pleasure. Where is your next trip to? Is there a plan?
First of all, thank you very much. Of course, is it unplanned? These days, we will have a domestic plan with the children, but my first plan for December will be to go to a wonderful but classic place decorated with Christmas decorations, but be surprised. Then first of all, I have Italy's coastline in my lens :) But if you ask where I want to go most, I would definitely say Bora Bora island in French Polynesia.
If you had the right to buy 3 items, what would they be?
My first choice is always an iconic Chanel bag. My second choice is Straw Prada or Celine beach bag… Finally, a comfortable sneaker :)
-Do you have influencers that you enjoy following the most? If yes, who?
Search open Leonie Hanne and Hailey Bieber
i say. I love Hailey's street style.
-Finally, do you have any advice for those who want to join the sector?
First of all, they determine their areas of interest and after specializing in it, they enter the sector. Social media has become incredible now and it is very difficult to stand out from competitors. If you take inspiration from the people you love on social media, adapt it to your own style and continue on this path, and if you are consistent and transparent, you will see that your own audience is formed over time.
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