The increasing awareness of strengthening the immune system in the pandemic was also reflected in Turkey's citrus exports. According to the data of the Mediterranean Exporters' Associations (AKİB), citrus exports, which include fruits such as citrus, oranges, lemons and tangerines, reached the 2021 billion dollar limit in 1. Mandarin, which meets almost half of the citrus exports with its aroma and long shelf life, increased its exports by 2021% in 4 compared to the previous year and reached approximately 454 million dollars.
Noting that the cross-border journey of tangerines, which starts from the field and extends to 72 countries, accelerated in 2021 with the effect of high demand from Russia, Ukraine and Iraq, Ramazan Burak Telli, Chairman of the Board of Directors of Avrupa Investment Holding, conveyed the goals of their new subsidiary, Aronya Tarım, with the following words: Turkey, which is the second country that exports citrus fruits in terms of quantity, is among the top 2 in the world in tangerine production with its climate and ecological structure. Satsuma type tangerine, which is grown only in the Aegean Region in the world; It is in demand from all countries with its intense aroma, easy peeling and long shelf life. In addition to production, packaging and storage stages of tangerines also shape the export traffic. Equipped with advanced technologies, processed products that go through the stages of drainage, washing, drying, waxing, processing and packaging increase the export value added. Carrying out these stages completely and under the best conditions also raises the export unit price of tangerines.”
Bringing technological power to mandarin's cross-border journey
Pointing out that the packaging stage plays a major role in Turkey's exports of fresh fruits and vegetables as well as the quality of the products, Ramazan Burak Telli said, “Healthy and reliable packaging of fruits and vegetables produced under healthy and appropriate conditions, and keeping them intact in cold storages will ensure the success of export activities. is increasing. As Aronya Gıda, one of the subsidiaries of European Investment Holdings, we bring the power of advanced technologies to the cross-border journey of tangerines, which starts from the garden, in our facility with a total area of 3 thousand square meters, 5 thousand of which is closed. Tangerine directs the export of citrus, which makes the biggest contribution to Turkey's annual export of 3,5 billion dollars of fresh vegetables and fruits, which corresponds to approximately 2,5 million tons. As Aronya Gıda, we bring sustainability to our country's export activities by providing an integrated structure to all stages of tangerine processing, marketing and trade.
Satsuma will export 70% of its tangerines
Ramazan Burak Telli, who mentioned that the export unit price of processed products using advanced technologies in the fresh vegetable and fruit trade has increased, gave the following information about the 2022-2023 activities of the company: We will process it in our equipped facility and bring it to the domestic market and abroad. We will bring added value to Turkey's citrus exports by processing the worldwide known Satsuma tangerine in our facility. We will export 100% of the products we process in our facility with a production capacity of 70 tons per day. We will increase the capacity and technological power of the new facility we have established with additional investments of 10 million TL.”
500 people will be employed
Ramazan Burak Telli, who stated that Avrupa Investment Holding increased the production quality and capacity by providing financial support to the farmers, concluded his words as follows: “We aim to export 8 thousand tons of exports per year with Aronya Tarım. We started to buy tangerines as of June, without waiting for the harvest period in September. We will continue to support agriculture and all its stakeholders by employing a total of 500 people.”
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