Michelin, one of the largest tire manufacturers in the world, was deemed worthy of the 'Most Reputable Tire Brand of the Year' award as a result of the vote determined by the public at The ONE Awards Integrated Marketing Awards, which was held for the eighth time this year.
The ONE Awards / Integrated Marketing Awards ceremony was held on January 20, 2022, based on the “Reputation and Brand Value Performance Measurement” research carried out in cooperation with Marketing Turkey and Akademetre, which rewards the brands and their stakeholders that have increased their reputation the most during the year. As a result of the evaluations made by public votes, Michelin was selected as the first in the automobile tire category and became the "Most Reputable Tire Brand of the Year".
Michelin Turkey Marketing Director Gözde Alpaslan, who stated that they are extremely happy to be selected as the most prestigious brand of the year, said, “We are very pleased to be selected as the most prestigious tire brand of the year at 'The ONE Awards', which was held for the 8th time this year and has become one of the important standards in the sector. we hear. As a result of face-to-face interviews with 12 people in 1200 provinces independently; This award, which is determined according to many different criteria such as trust, close acquaintance, admiration, recommendation, innovation and communication, is considered one of the most prestigious awards in the Marketing Communications industry. Being the first in our category as a result of the research determined by the public jury is a separate source of honor and pride for us. 2021 was Michelin's 25th year in Turkey. We see this award as a fruit of the work we have done throughout the year, and at the same time, we find it highly motivating for the work we will carry out in the future. As Michelin, one of our most important priorities is to provide long-lasting performance to all our customers from the first to the last kilometer; On this occasion, I wish you many more 25 years in which we progress from the first kilometer to the last kilometer with confidence.” made its assessment.