French luxury car manufacturer DS Automobiles continues to be one of the important players in the electric transformation in the automotive world. At the Consumer Electronics Fair (CES) held in Las Vegas, the brand exhibited one of the most important parts of its strategy of transitioning to electric energy, and unveiled the Formula E World Championship DS E-TENSE FE21 model at its Stellantis stand. With this model, which reveals the secrets of its electric transformation strategy, DS aims to use the Formula E World Championship as a test laboratory for the transition to electric in mass production, especially in terms of software studies, and to integrate its experience on the tracks into new 100% electric models that it will take to the roads. Accelerating its strategy of transition to electric cars, DS Automobiles will be able to offer its entire new product range as 2024% electric as of 100.
DS Automobiles, which closely follows the needs of the transforming mobility world and integrates the developing technologies with luxury into its models in the most accurate way, unveiled the secret of its electric strategy at the Consumer Electronics Fair (CES), where the heart of technology beats. Unveiling the DS E-TENSE FE21 model, designed for the Formula E World Championship, at CES, which took place in Las Vegas and attracted the attention of the whole world, the French manufacturer revealed the foundations of future electric innovations with this flawlessly designed model.
Formula E star DS
Showcased at CES, this 100% electric race car is driven by Formula E Championship champions Jean-Éric Vergne and António Félix da Costa. As the first premium car manufacturer to join Formula E, DS Automobiles reinforces its success in electric car development as the only brand to win two consecutive Teams and Drivers' titles. As DS Automobiles begins to develop a new generation racing vehicle that is more competitive and efficient, it has renewed its commitment to be in this race by 2026. DS Automobiles has benefited from the research and success of the racing team, which has achieved two team and two driver's titles, 63 wins, 14 pole positions and 17 podiums in 37 E-Prix while developing its electric models.
Transfers the experience of the tracks to the roads
The DS Automobiles teams have developed themselves in software expertise, as well as in material selection and component design, with their experience hoisting trophies in Formula E. This expertise has made it possible to transfer the technology of optimized consumption and energy recovery during braking to mass-produced electric models. While the all-electric motorsports organization paves the way for innovation, it also draws attention as the secret behind DS Automobiles' rapid development in technology.
From 2024, every model in the range will have an electrified option
DS aims to accelerate the transition to mass production electric cars thanks to this race organization, which it sees as a technology laboratory. While transferring this great experience to mass production cars, the brand is making another important commitment. Aiming to pioneer the transforming mobility need in the light of developing technologies, DS also announced that from 2024, all new designs of the brand will be 100% electric only. Future models will continue to offer the latest in racing-developed technology with exceptional refinement and technical features perfectly tailored to the wishes of DS Automobiles customers.
The heart of the DS family beats with electricity
Putting electric transformation at the center of its strategy, DS Automobiles has been showing the concrete steps of this strategy with its electric car range since 2019. In order to consolidate the foundations of its electric strategy, the brand offers electrified options across the entire DS family, with the DS 100 E-TENSE, DS 3 CROSSBACK E-TENSE and DS 4 E-TENSE rechargeable hybrid models in addition to the 7% electric DS 9 CROSSBACK E-TENSE model. In the first half of 2020 and 2021, DS Automobiles also stands out with its electric car range (34% of registrations) and being the leading multi-energy brand with Europe's lowest average CO2 emissions (2021 g/km WLTP in 100.2).
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