Malaysia Airports is wholly-Owned, Turkey's Rising City Airport to Istanbul Sabiha Gokcen, World's Leading Brand Duty Free DUFRY with Road Continues
Istanbul Sabiha Gökçen International Airport (IATA Code: SAW), in which Malaysia Airports owns 2020% shares, opened its doors to Dufry, the world's largest airport duty free operator, in November 2019. Being the second busiest airport in Istanbul, İSG hosted 35,6 million passengers in 2009 and was selected as the fastest growing airport in Europe for seven consecutive years between 2015-10. Despite the pandemic that has affected the world this year, İSG continues to be among the XNUMX airports hosting the most passengers in Europe. Positioned as Istanbul's rising star and city airport, Istanbul Sabiha Gökçen also offers Dufry a strong proposition to expand its retail presence.
Stating that Sabiha Gökçen Airport aims to benefit from the reputation of Dufry, the world leader in travel retailing, Malaysia Airports Group CEO Dato 'Mohd Shukrie Mohd Salleh said: “This cooperation will bring benefits to both sides. With the addition of Dufry, we will be able to offer a wider selection at the airport and provide an excellent shopping experience with advanced technology thanks to the product range of well-known international and local brands. Dufry duty free stores will also carry this experience forward with digital technology. On the other hand, will provide the Sabiha Gokcen Airport, serving a population of 22 million potential and rapidly growing reputation as a city airport in a strong position to consolidate Dufry'y customer base and the opportunity to win in Turkey. "
Dufry will have a total retail space of 3.900 square meters consisting of eight stores. Attractive products in basic duty free categories such as drinks, tobacco, perfumes and cosmetics, as well as accessories and confectionery will be offered at these stores. Turkey's cultural heritage and to create an environment that exhibits a selection of specialties will also complement the refined shopping experience of local food and souvenirs, and brand to develop.
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